Jewelry is meant to be worn and loved but with the right care, your favorite pieces can look just as beautiful years from now as the day you bought them.
At Veve London, we design jewelry using sterling silver, 316L stainless steel, cubic zirconia, and moissanite, chosen for everyday wear and long-lasting beauty. This guide breaks down exactly how to care for each material so your jewelry stays radiant.
"Your jewelry should always be the last thing you put on and the first thing you take off." — Maurer
✨ Shop Everyday Jewelry Designed to Last
If you’re building a jewelry collection for daily wear, explore our Everyday Jewelry Collection - thoughtfully designed with durability and comfort in mind.
Why Jewelry Care Matters
Even high-quality jewelry can lose its shine if exposed to moisture, chemicals, sweat, and improper storage.
Taking good care of your jewelry:
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Preserves sparkle
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Prevents tarnishing
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Extends longevity
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Protects your investment
How to Care for Sterling Silver Jewelry
Sterling silver is timeless and elegant, but it can tarnish naturally over time.
Best practices:
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Store in a dry, airtight pouch
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Avoid water, perfume, and lotions
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Gently clean with a silver polishing cloth
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Wear often; natural skin oils help reduce tarnish
💡 Tip: Light tarnish is normal and easy to remove — it doesn’t mean poor quality.
How to Care for 316L Stainless Steel Jewelry
316L stainless steel is one of the most durable and low-maintenance metals, making it ideal for sensitive skin and everyday wear.
Best practices:
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Clean with warm water and mild soap
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Dry with a soft cloth
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Store separately to avoid scratching other pieces
✔ Rust-resistant
✔ Tarnish-resistant
✔ HypoallergenicThis is why Veve London uses 316L stainless steel in select designs.
How to Care for Moissanite Jewelry
Moissanite is a lifetime stone with exceptional brilliance.
Best practices:
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Clean with warm water, mild soap, and a soft brush
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Rinse thoroughly and dry
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Avoid harsh chemicals
Unlike some stones, moissanite:
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Won’t cloud over time
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Retains sparkle with minimal effort
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It's perfect for everyday luxury
✨ Our moissanite jewelry is designed to shine for years — not seasons.
How to Care for Cubic Zirconia (CZ) Jewelry
Cubic zirconia is beautiful and affordable, but requires a little extra care.
Best practices:
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Avoid water exposure when possible
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Remove before workouts or swimming
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Clean gently with a soft cloth
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Store separately from harder stones
With proper care, CZ remains a stunning everyday option.
Jewelry Care Do’s and Don’ts
✅ Do
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Remove jewelry before showering or swimming
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Store pieces individually
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Clean gently and regularly
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Put jewelry on after skincare and perfume
❌ Don’t
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Sleep in delicate jewelry
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Use harsh cleaners
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Store pieces tangled together
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Expose jewelry to chlorine or saltwater
How to Store Jewelry Properly
Proper storage prevents scratches, tangling, and tarnish.
Best options:
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Store in Veve London soft-lined jewelry boxes
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Keep in Veve London individual pouches when you’re engaged in outdoor activities
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Anti-tarnish strips for silver
Keeping jewelry dry and separated makes a noticeable difference over time.
Jewelry Care FAQs
How often should I clean my jewelry?
Light cleaning once every few weeks is enough for everyday wear pieces.
Can I shower with my jewelry on?
We recommend removing jewelry before showering to preserve shine and longevity.
Is stainless steel jewelry waterproof?
316L stainless steel is water-resistant, but drying after exposure helps maintain its finish.
Designed for Everyday Wear
At Veve London, we believe jewelry should fit seamlessly into your life — not require constant worry.
That’s why our pieces are designed using durable materials, thoughtful craftsmanship, and timeless silhouettes.
✨ Whether you’re dressing up or keeping it minimal, your jewelry should feel effortless.
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