About

Having a beautiful mom and four sisters meant being on the hunt for gifts for their special moments and occasions. Finding a nice, thoughtful gift for each of them at different occasions/seasons can be daunting; I tried clothing, bags, footwear, but jewelry became the perfect choice - a timeless piece that carries with it special memories. I figured I wouldn't be the only one on this boat, and so Veve London Jewelry was born. 

The idea for the name was first ‘Eve’, but apparently everyone already wanted the name of the first woman to walk the earth, and so the name wasn’t available to trademark. After some thought, I decided to go with a V to the Eve - birthing Veve, and added London because I lived in London at that point in my life. That was me just keeping it simple, and that still translates to our business today - we keep things simple. From making our processes simple for our amazing customers, who are essentially the reason we are in business, to our concept and culture. As the saying by Lois Duncan goes, the best things in life are simple. And Paulo Coelho also said that it's the simple things in life that are the most extraordinary.

Our Slogan: “For self-love, gifting, and special memories”  

Our story won't be complete without yours.

Let's celebrate your special memories, gifting moments, and love for thy self - with Veve London jewelry.